Retailers of all sizes can use Mobiry as a complete mobile marketing platform to distribute ads, special, coupons and promo codes to their customers via text messaging.

SMS is a great medium for this type of promotional content, because it is accessible to consumers at any location and at any time via mobile phone which is the only device that most of the people carry with them at all times. For example, this is perfect for "deal of the day" specials - text message received during the day may encourage customers to visit your store on their way home after work.

If coupons require validation, such as discounts or promotional codes, and especially in high traffic locations, such as supermarkets, OCR application can be used to automate scanning and validation of the SMS coupons, similar to the normal 1D barcodes. In locations with less traffic and smaller stores coupon validation could be done manually by typing the code 3G, GRPS or WiFf enabled mobile device.

SMS promo codes and coupons have significant advantages over commonly-used paper-based coupons, including:

• Grabs people's attentions - text messaging is becoming more popular every day
• Marketing campaign can be performed almost instantly, based on the immediate needs and product availabily
• Low cost, no need to design and print coupons
• Instant delivery and accessibility of the marketing messages to the consumers
• Real time coupon validation
• People rarely forget cellphones at home, and as such they are likely to have your coupon with them if they accidentally stop by
• Text messaging allows retailers to target their promotions to those who opt in to receive them, for people interested in a particular product categories and based on their past redemtptions
• Easy usage tracking, and opportunity to develop marketing strategies based on statistics obtained
• Environmentally friendly, paperless solution
• Could be integrated with POS system to enable "on the premise" coupon delivery - special offer could be sent to the user right after checkout based on his purchase while he is still at your store

If you are interested in using Mobiry in your company please contact us.